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Watching a 45 second video triggers a donation from a private company so that Eden Projects can pay villagers to plant trees – up to 10,000 of them.
What if you could help boost the efforts of a nonprofit by helping them get funded, without having to do much more than click a link and watch a quick video? Sounds pretty good, right? That’s the idea behind a startup of a group of UC Berkeley students who aim to solve “social and environmental issues by reinventing advertisement and donations.” Read more.